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Challenges And Solutions In Selecting A Digital Asset Management System

databasepublish.com - Digital asset management has become a center-stage issue for many organizations. With thousands of digital assets and oftentimes thousands of distribution channels, an effective and tightly integrated content management system has a strong correlation with an organization’s market competitiveness.

Challenges And Solutions In Selecting A Digital Asset Management System

Some organizations’ success relies on the support of a network of agencies and affiliates that are distributed around the world, which are responsible for promoting the products and services of that organization. The challenges that arise are many and may include the cataloging of photography and video as well as the quality assurance of consistent company branding strategies.

A digital asset management system may help in centralizing marketing efforts; however, new capabilities are often required in order to support growth. The growth may sustain a broader range of assets as well as increased flexibility for users.

A recommended course of action is to develop a content management system strategy that takes into consideration organizational needs and then matches the requirements with the appropriate vendor applications available. The concept is simple enough; however, the current state of digital asset management system products includes highly technical descriptions that can be difficult to put into layman’s terms or compare appropriately among vendors.

To compound the problem, it can be difficult to reduce the influence of vendor salesmanship when selecting a digital asset management package. As a result, several organizations choose to use a content management system consultant in order to more appropriately discern the right direction for their business. The consultant essentially bridges the gap between the vendor and the customer.

The greater the depth and breadth of knowledge of the content management consultant; including experience with web content management systems, multi-channel systems, work flow management systems, and digital asset management systems, the greater the opportunity is for the final product to meet or exceed the expectations of the organization.

The ultimate digital asset management strategy appropriately includes a request for proposal (RFP) process that is somewhat iterative. Oftentimes, proposals f r o m vendors use vendor-specific, verbose, and very technical descriptions of their products. It is up to the content management system consultant to assimilate the information, place it into layman’s terms, and normalize it for a more appropriate comparison.

This may entail additional clarification f r o m vendors to be presented in a normalized and summarized compilation for the most appropriate selection. Once the vendor finalists are distilled down, a choice can be made or a meeting can be held in order for the vendors to distinguish their products f r o m their competitors. The process helps to find the right vendor choice and assists in the determination of a more focused strategy.

Advantage in the marketplace. For the past 10 years, it has helped businesses in a wide-range of industries find the right digital asset management for them. DPCI has the professional and technical requirements necessary for consulting, providing, tailoring and completely implementing successful digital asset management system.

Via EPR Network
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New Sales Training and Sales Coaching Programs By eXubrio

eXubrio Group LLC CEO Paul McAfee announced today that his company has introduced new sales training and sales coaching programs. The programs teach business-to-business sales people how to match customer needs with their products and services. This process also is called consultative selling or needs-based selling.

Not every sale requires a needs-based approach. Some sales are transactional, such as the purchase of a candy bar at the grocery store checkout line. However, many sales situations require consultation with the buyer to determine the right product or service. eXubrio Group’s new sales training program prepares sales people to approach a consultative sale as a relaxed interview process that is enjoyable for both the seller and the prospect.

The properly trained sales person’s goal is to understand the prospect’s needs, and to match appropriate products or services with those needs. This is vastly different from hard sell – or pushy – sales processes taught by other training organizations. An eXubrio Group trained sales person will build rapport, and a trust relationship, with the prospect. The salesperson will ask appropriate questions to understand the prospect’s needs. The ideal conclusion of a successful needs-based sales cycle will hear the prospect explain why he or she wants to purchase the sales person’s product or service.

eXubrio Group sales training and sales coaching services are available immediately. Companies wishing to participate can arrange for in-house sales training and coaching programs. In early 2010, eXubrio Group will begin offering offsite training workshops for companies with small sales forces.

eXubrio Group’s sales training is closely aligned with the business and marketing strategy processes used nationally by eXubrio Group. These include the Delivering Profitable Value methodology developed and practiced by Michael Lanning’s DPV Group LLC. eXubrio Group also uses its unique customer adoption model that identifies the marketing and sales steps through which every customer passes.

eXubrio Group sales training teaches sales people how to recognize the positive business experiences a prospect will receive if they purchase from the sales person. The program helps the sales person recognize where the prospect is in the buying process. Sales people learn how to help the prospect move through the steps to purchase. This integration of a marketing strategy with the sales process differentiates eXubrio Group’s training from others’ training. eXubrio Group will customize and personalize in-house training and coaching programs for each of its clients.

Via EPR Network
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Jumeirah Has Been Appointed By GT Land To Manage A Five Star Hotel In China

Jumeirah, the Dubai based-luxury hotel company, has been appointed by GT Land Holdings Limited to manage a luxury hotel in Guangzhou, China.

Jumeirah‘s management of the Guangzhou Hotel (Jumeirah Group’s second hotel to be signed in China) was announced at a ceremony held today in Guangzhou and attended by Mr Su Meng, president of GT Land Holdings Ltd and Mr Gerald Lawless, executive chairman of the Jumeirah Group.

The 200 room, five star luxury Jumeirah Guangzhou Hotel is scheduled to open in 2011 and will be located in the centre of the New Pearl City Tian He District, Guangzhou’s premier, rapidly growing commercial city centre.

The Jumeirah China Guangzhou Hotel will feature a sky lobby, elegantly appointed guest rooms, distinctive dining concepts and Jumeirah’s own luxury Talise Wellness spa – all situated on the top floors of the 50 storey GT Land Plaza, with commanding views of the Guangzhou city centre. Facilities at the new hotel are set to include restaurants, bars, a swimming pool and fitness centre as well as access to luxury boutiques.

“It is a great honour to have Jumeirah involved in our project in Guangzhou,” said Mr Su Meng, president of GT Land. “The management of the hotel by Jumeirah will greatly raise the hospitality standards in China and help people better understand the concept of luxury hotel.”

Gerald Lawless of the Jumeirah Group echoed Mr Su Meng’s comments, saying; “We are very pleased to have been selected as the management company for the operation of this luxury hotel. China is a fascinating country and one of the world’s fastest growing markets. Today’s announcement is very important for Jumeirah and we are delighted to being our “Stay Different” promise to Gunagzhou.”

About Jumeirah:
Jumeirah properties are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The fast growing Dubai based luxury international hospitality group encompasses the world renowned Burj Al Arab, the world’s most luxurious hotel, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House Hotel in New York.

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Ramzi Nassif appointed Managing Director for Leviton’s Middle East Sales

Leviton is pleased to announce the appointment of Ramzi Nassif to lead the company’s expansion into the Mid-East. As Managing Director for Middle East Sales, Nassif will be headquartered in Dubai and spearhead sales of the company’s line of residential, commercial and industrial products throughout the Middle East, India, Turkey and Egypt. Leviton, which is North America’s leading producer of electrical and electronic products, also has over twenty years of leadership experience in the commercial networking and structured cabling industry, supplying everything from high-density copper and fiber solutions for telecommunications rooms and Data Centers to every type of connector and wall plate for the workstation.

Nassif brings a formidable background in strategic planning and multi-national sales to his new position. Prior to joining Leviton, he enjoyed a decade-long career with 3M Gulf, Ltd., where he quickly grew sales of the company’s electrical and telecom solutions and distinguished himself as a consistent high performer. Starting out as a sales engineer, he later assumed positions as team leader, marketing executive, regional sales manager and most recently, as Country Business Leader for the company. He also earned numerous performance distinctions, including awards for best division and best marketing plan.

“We couldn’t be more pleased to have a professional of Ramzi’s background join our International Group to lead us in this exciting strategic venture. His track record of outstanding achievement, performance and leadership bode well for Leviton’s ability to increase its footprint in these exciting, emerging markets,” said Bruno Filio, Vice President of International Business Development.

A graduate of Georgia Institute of Technology, Nassif holds a BS in Electrical Engineering, Green-belt level Six Sigma certification and is a member of the Institute of Electrical and Electronics Engineers and Building Industry Consulting Services International (BICSI).

About Leviton Manufacturing Co.

Leviton Manufacturing Company, a 102-year-old family-owned business and the leading name in electrical devices, also has over twenty years of leadership experience in the commercial networking and structured cabling industry, supplying everything from high-density copper and fiber solutions for telecommunications rooms and Data Centers to every type of connector and wall plate for the workstation. As networking requirements reach the 10-gigabit transmission level, Leviton is one of the few global companies with the ability to consistently manufacture system components capable of meeting rapidly-evolving performance standards. On the residential side, this technical and manufacturing excellence is the reason why homebuilders in the U.S. rank Leviton as their top brand in residential structured cabling and lighting control products (according to Builder magazine’s annual Brand Use Study). Leviton’s professional-grade voice, data and video products and systems are the ideal platform for meeting the demands of today’s advanced home communications, information and entertainment technologies.

Via EPR Network
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