Tag Archives: Education

Communication Skills, Customer Management, Education, Human resources, Organizational Improvement, Performance Improvement

New Sales Training and Sales Coaching Programs By eXubrio

eXubrio Group LLC CEO Paul McAfee announced today that his company has introduced new sales training and sales coaching programs. The programs teach business-to-business sales people how to match customer needs with their products and services. This process also is called consultative selling or needs-based selling.

Not every sale requires a needs-based approach. Some sales are transactional, such as the purchase of a candy bar at the grocery store checkout line. However, many sales situations require consultation with the buyer to determine the right product or service. eXubrio Group’s new sales training program prepares sales people to approach a consultative sale as a relaxed interview process that is enjoyable for both the seller and the prospect.

The properly trained sales person’s goal is to understand the prospect’s needs, and to match appropriate products or services with those needs. This is vastly different from hard sell – or pushy – sales processes taught by other training organizations. An eXubrio Group trained sales person will build rapport, and a trust relationship, with the prospect. The salesperson will ask appropriate questions to understand the prospect’s needs. The ideal conclusion of a successful needs-based sales cycle will hear the prospect explain why he or she wants to purchase the sales person’s product or service.

eXubrio Group sales training and sales coaching services are available immediately. Companies wishing to participate can arrange for in-house sales training and coaching programs. In early 2010, eXubrio Group will begin offering offsite training workshops for companies with small sales forces.

eXubrio Group’s sales training is closely aligned with the business and marketing strategy processes used nationally by eXubrio Group. These include the Delivering Profitable Value methodology developed and practiced by Michael Lanning’s DPV Group LLC. eXubrio Group also uses its unique customer adoption model that identifies the marketing and sales steps through which every customer passes.

eXubrio Group sales training teaches sales people how to recognize the positive business experiences a prospect will receive if they purchase from the sales person. The program helps the sales person recognize where the prospect is in the buying process. Sales people learn how to help the prospect move through the steps to purchase. This integration of a marketing strategy with the sales process differentiates eXubrio Group’s training from others’ training. eXubrio Group will customize and personalize in-house training and coaching programs for each of its clients.

Via EPR Network
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Business Leaders, Communication Skills, Decision Making, Education, Executive Coaching, Leadership, Leadership Assessments, Management, Management Consulting, Management Issues, Management Services, Management Training, Performance Improvement

Leadership Failure Is Epidemic Claimed Will Marré, Leadership Development Speaker

Leadership failure is epidemic, claimed Will Marré, leadership expert and the author of a new book, Save the World and Still Be Home For Dinner (Capitol Books, Sept. 2009), at the recent Excellence in Workplace Forum in San Diego. As evidence, he pointed to the successive failures of corporate leaders and the demise or bankruptcies of companies ranging from Enron to GM as well as the bailouts of our global financial system. In his remarks, however, Marré inspired senior executives and human resource leaders to be apart from these leadership failures by embracing a new leadership framework.

Marré proposed that leadership development has been dominated by business schools over the past forty years which has led to a “dumbing down” of leadership to a set of skills and attributes. He proposed that reducing leadership to abilities such as decisiveness, discipline, vision and inspiration fail to distinguish the critical difference between Hitler and Churchill or Stalin and Roosevelt. “The core problem,” stated Marré, “is that we’ve abandoned the first principle of leadership which answers the question, what am I trying to accomplish? If we are going to have a sustainable future leaders must have a noble intent, a purpose beyond self-interest.”

Leaders want to make a change in how they do business. A recent global survey by McKinsey and Company reveals that over 70 percent of global leaders say they need to improve their performance in solving social and environmental problems but are not sure what to do.

Research reported by Ashridge Business School reports that 76 percent of CEOs and senior executives believe that it is important that senior executives have the necessary knowledge and skills to respond to trends like climate change, resource scarcity and doing business in emerging markets marked by poverty, corruption and human rights violations. Alarmingly, however, only 8 percent believe that these knowledge and skills are currently being developed very effectively by either their own organizations or by business schools more broadly.

Marré has the answer for this leadership development dilemma, his new leadership framework he calls REALeadership. He stated, “If we are going to avoid the massive potholes in our future – resource depletion, environmental collapse, trade wars, massive unemployment, market disruptions and corporate extinction – we need leadership of a different kind, now.” Marré’s REALeadership framework creates a new, three-dimensional business model that “REALeaders” must take on in order to thrive in the coming decade. To find out more about REALeadership, visit Marré’s blog, CSR and the 4 Ideals of Socially Responsible Leadership.

Marré truly believes that REALeadership is the only leadership for a thriving future. In “The Future of Work: Engaging Employees to Drive Innovation” Marré discusses how leadership in the 21st century workplace based on creating a sustainable future drives employee engagement and innovation based on shared values where value is added to both the future and the bottom line. Furthermore, in his leadership development workshops, Marré shows organizations how a future of environmental sustainability, increased world health, and educational and economic opportunity create the greatest business opportunity in history.

About Will Marré:
Will is an Emmy Award-winning writer, leadership speaker and coach. He is the co-founder and former president of the Covey Leadership Center (The 7 Habits of Highly Effective People) and CEO of the REALeadership Alliance where he helps leaders identify, communicate and implement new socially strategic business models. Will has been a personal leadership coach and advisor to multi-billion dollar global companies such as Disney and Johnson & Johnson. For the past 10 years he has focused on making corporate social responsibility strategic. His book, Save the World and Still Be Home for Dinner will be released in fall 2009.

Via EPR Network
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Business Intelligence, CRM, Education, Human resources, Management, Managers

Tracesmart Corporate’s Marketing Manager, Adam Smith, is to present at the CASE Europe Annual Conference 2008

Tracesmart Corporate, leading suppliers of consumer tracing solutions, have announced that their marketing manager, Adam Smith, will be presenting at the Council for Advancement and Support of Education (CASE) Europe Annual Conference 2008, which is to be held in Brighton. Smith presented to CASE members on day 3 of their conference, which was held on Wednesday 27th August 2008, at the Hilton Brighton Metropole. The presentation is entitled “Alumni Trace – how data cleansing, member tracing, and member profiling will help to build long and fruitful alumni relationships” and will highlight how universities can regain contact with alumni members.

In addition to discussing how conducting an alumni search can benefit educational institutions, Smith will also be conveying the advantages of data cleansing and data enrichment, “A successful fundraising campaign should employ data cleansing prior to commencement; this process not only ensures that the contact details held are correct but will also highlight gone aways, allowing the institute to identify and, subsequently, trace those who have moved. In addition to data cleansing, it is advisable to profile each and every member by wealth and socio-demographics – this can highlight potentially large donors, allowing the University to conduct highly targeted communications.”

Commenting on their own portfolio of services, Mike Trezise, Managing Director at Tracesmart, noted “We have developed a suite of bespoke services specifically for Universities, to assist them in re-locating and profiling their alumni. Already employed by many institutes throughout the UK, our solutions have been used to relocate alumni members for reunions and to support philanthropic fundraising campaigns. The imminent introduction of the state driven, matched funding scheme makes this the ideal time for Universities to reconnect with their gone aways.” The matched funding scheme for voluntary giving, referred to by Trezise, starts on 1 August 2008 and runs for three years. £200 million of funding is available to match eligible gifts raised by all English higher education institutions (HEIs) and directly funded further education colleges (FECs). Trezise further commented, “It is imperative that institutions proactively trace people in their alumni database who they have lost contact with, as it will broaden their support base and could considerably assist in developing the University as a whole.”

In addition to presenting at the conference, Tracesmart have a prominent role at the event as a whole. As well as being platinum sponsors, supporting a keynote speaker and exhibiting, they are also hosting a drinks reception on Wednesday the 27th August for delegates of the conference.

  • Tracesmart Corporate supply a diverse range of consumer data cleansing, identification and tracing tools to a wide variety of industries. The B2B division of Tracesmart Ltd, their client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions built around their specific needs.
  • The CASE (Council for Advancement and Support of Education) Europe Annual Conference 2008 was held at the Hilton Brighton Metropole from 25th- 29th August 2008. CASE is the professional organisation for advancement professionals at all levels who work in alumni relations, communications, fundraising, marketing and other areas.
  • Adam Smith oversees Tracesmart’s extensive marketing activities, and provides industry insights at a variety of events across the country.
  • Michael Trezise is the founder and Managing Director of Tracesmart. With over 25 years of tracing experience his unrivalled knowledge provides the company with a distinct competitive advantage.

 

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