Tag Archives: marketing

EXDYSIVITY – New Management Concept Helps Businesses Self-Reform

The new economy needs a new philosophy. Readers can find that in EXDYSIVITY: AN INTRODUCTION TO A NEW MANAGEMENT CONCEPT. “Old” business practices are becoming obsolete, yet companies and employees are still shackled to them, sticking to a black and white numbers mentality and ignoring the implications of the non-financial. This non-flexibility is a real threat to the survival of businesses everywhere.

But Yanyong Thammatucharee, in EXDYSIVITY, explains how to transform a business into a highly adaptive member of the world. This management plan not only helps a business today, but outlines how to ensure long-term survival. This revolutionary guide explains how adherence to key performance indicators can adversely affect team performance, how archaic back-office functions keep a business from thriving in the twenty-first century and what role corporate responsibility plays in the success of a business. It even explains how to look at standard accounting practices differently. If productivity is required for better cost position, EXDYSIVITY is necessary for systemic reform of businesses in the 21st century.

Author Thammatucharee has 20-plus years experience in finance and accounting for a number of major firms, and currently is senior vice president of accounting and finance for a Thai group of retail and marketing firms. His experience brings the unique perspective that created EXDYSIVITY. His philosophy is not only a business management plan, but a life management plan. It starts in the mind and is an organic process. He explains it best in this excerpt from the book: “Understanding the exdysivity process can give an organization a chance to exist. It’s not a long process, but it is a continuous one that requires being alert and facing up to any new challenges we have to face every day.”

EXDYSIVITY is available only at Amazon.com. To contact Mr. Thammatucharee, please e-mail him at yanyong.thammatucharee@gmail.com

Via EPR Network
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Tracesmart Corporate’s Marketing Manager, Adam Smith, is to present at the CASE Europe Annual Conference 2008

Tracesmart Corporate, leading suppliers of consumer tracing solutions, have announced that their marketing manager, Adam Smith, will be presenting at the Council for Advancement and Support of Education (CASE) Europe Annual Conference 2008, which is to be held in Brighton. Smith presented to CASE members on day 3 of their conference, which was held on Wednesday 27th August 2008, at the Hilton Brighton Metropole. The presentation is entitled “Alumni Trace – how data cleansing, member tracing, and member profiling will help to build long and fruitful alumni relationships” and will highlight how universities can regain contact with alumni members.

In addition to discussing how conducting an alumni search can benefit educational institutions, Smith will also be conveying the advantages of data cleansing and data enrichment, “A successful fundraising campaign should employ data cleansing prior to commencement; this process not only ensures that the contact details held are correct but will also highlight gone aways, allowing the institute to identify and, subsequently, trace those who have moved. In addition to data cleansing, it is advisable to profile each and every member by wealth and socio-demographics – this can highlight potentially large donors, allowing the University to conduct highly targeted communications.”

Commenting on their own portfolio of services, Mike Trezise, Managing Director at Tracesmart, noted “We have developed a suite of bespoke services specifically for Universities, to assist them in re-locating and profiling their alumni. Already employed by many institutes throughout the UK, our solutions have been used to relocate alumni members for reunions and to support philanthropic fundraising campaigns. The imminent introduction of the state driven, matched funding scheme makes this the ideal time for Universities to reconnect with their gone aways.” The matched funding scheme for voluntary giving, referred to by Trezise, starts on 1 August 2008 and runs for three years. £200 million of funding is available to match eligible gifts raised by all English higher education institutions (HEIs) and directly funded further education colleges (FECs). Trezise further commented, “It is imperative that institutions proactively trace people in their alumni database who they have lost contact with, as it will broaden their support base and could considerably assist in developing the University as a whole.”

In addition to presenting at the conference, Tracesmart have a prominent role at the event as a whole. As well as being platinum sponsors, supporting a keynote speaker and exhibiting, they are also hosting a drinks reception on Wednesday the 27th August for delegates of the conference.

  • Tracesmart Corporate supply a diverse range of consumer data cleansing, identification and tracing tools to a wide variety of industries. The B2B division of Tracesmart Ltd, their client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions built around their specific needs.
  • The CASE (Council for Advancement and Support of Education) Europe Annual Conference 2008 was held at the Hilton Brighton Metropole from 25th- 29th August 2008. CASE is the professional organisation for advancement professionals at all levels who work in alumni relations, communications, fundraising, marketing and other areas.
  • Adam Smith oversees Tracesmart’s extensive marketing activities, and provides industry insights at a variety of events across the country.
  • Michael Trezise is the founder and Managing Director of Tracesmart. With over 25 years of tracing experience his unrivalled knowledge provides the company with a distinct competitive advantage.

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